Marketing and Pre-event

Marketing & Pre-Event Communications for your Virtual/Hybrid Event

Okay, so you're planning your first-ever virtual gala, but how do you get your donors interested and excited about this stay-at-home event? 
  • How do you engage your "mature" audience members with this new-fangled virtual format? 
  • How do you get over the intimidation, the unfamiliarity and the lack of human-to-human connection?
This case study about the Nathan Yip Foundation will give you a deep dive into their strategy for communicating, engaging and getting people excited about their virtual gala. They really did a fantastic job, and it showed up in their fundraising totals on the night of their event.