The Case for Giving

If you want your gala guests to generously support your organization, you have to make an effective “Case for Giving”. Our friends Leslie Allen and Ann Goldman at Front Range Source explain exactly why a Case for Giving will make all the difference for you.


Allen and Goldman say that your “Case for Giving” must include an explanation of the impact you hope to have in the world, why your organization is the one to do the work and what you’re going to do.

That’s the formula to engage your guests and help them understand the need, the solution and how they can become a part of it.

Click on the image at the top of this blog, to watch the 4-minute video of Allen and Goldman explaining the importance of a Case for Giving.

If you’d like to watch the full 45-minute interview, please click here.