All seasoned nonprofit fundraisers know that the Pareto Principle (aka the 80/20 rule) is 100% true when you're raising money for a charity -- 20% of the donors contribute 80% of

This has been a year of transformational fundraising, with nonprofits all over the country hosting their first ever virtual galas.

While there is no way to guarantee that your audience will feel generous and in a "giving mood" during your {virtual} gala, but these six psychological effects can give you your

While we're all stuck at home, trying to survive this COVID-19 pandemic, I just re-read the book, "Who Moved My Cheese?" By Spencer Johnson.