EMPATHY - The most powerful fundraising emotion

EMPATHY - The most powerful fundraising emotion

We know intuitively that if the guests at your gala feel empathy for the people or animals your nonprofit serves, then they are more likely to donate money to your cause.

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No Beg-a-thons

No Beg-a-thons

You never want your live auction to turn into a beg-a-thon, where your auctioneer is on the stage begging futilely for people to bid. It is shockingly easy for this to happen, and

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Aim your Matching Dollars at a particular Level of your paddle raiser

Aim your Matching Dollars at a particular Level of your paddle raiser

If you’ve landed a “Matching Gift” for your paddle raiser (aka fund-a-need), give yourself a huge pat on the back!

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Your Donors Want a

Your Donors Want a "Transaction"

Years ago, when I first learned what a paddle raiser (aka fund-a-need) was, I didn’t get it.

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The Fear of Asking for Money

The Fear of Asking for Money

When we make a request for financial support, it makes us feel weak, needy and annoying. We feel that we’re putting our friends on the spot..

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Do you want a fast-talking auctioneer or an auctioneer who speaks at a normal pace?

Do you want a fast-talking auctioneer or an auctioneer who speaks at a normal pace?

The first thing we’ll tell about this topic is this -- WE ARE BIASED!

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The Danger of Announcing a Fundraising Goal

The Danger of Announcing a Fundraising Goal

When you’re starting your paddle raiser (aka Fund-a-Need), it’s very tempting to announce a goal to the audience, and challenge them to achieve it, but our experience has taught

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The power of the human face: Why you must use

The power of the human face: Why you must use "faces" in your fundraising

I think most nonprofits are aware that the “story” of the work their organization does has to be front and center during their fundraisers.

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Two Things You Can Do to Dramatically Improve Your Silent Auction

Two Things You Can Do to Dramatically Improve Your Silent Auction

As a silent auction event planner, you want to give your event every chance at success. You want to raise a ton of money for your organization and, of course, you want to show

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    Helpful Resources

    Experts Share their Fundraising Secrets
    Experts Share their Fundraising Secrets
    Read
    26 Steps to Your Best Live Auction
    26 Steps to Your Best Live Auction
    Read
    Record-Breaking Paddle Raiser Guide
    Record-Breaking Paddle Raiser Guide
    Read
    Crank Up the Volume Silent Auction Guide
    Crank Up the Volume Silent Auction Guide
    Read

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    Fundraising Success isn't an accident. It's a series of deliberate decisions​.

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