Measurable Change: It’s what your donors want

Measurable Change: It’s what your donors want

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The Hidden Dangers of Fundraising Thermometers

The Hidden Dangers of Fundraising Thermometers

You should never announce a fundraising goal at the beginning of your Paddle Raiser. I know that sounds counter-intuitive, because challenging your audience to stretch seems like

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The Power of Status

The Power of Status

If you really want your paddle raiser (aka fund-a-need) to succeed, then you need to give your guests the opportunity to achieve “status” during the paddle raiser.

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Your donors are more interested than you think

Your donors are more interested than you think

  Have you noticed that parents and grandparents sometimes have a voracious appetite for the things their kids or grandkids are doing, but the children give one-word answers when

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EMPATHY - The most powerful fundraising emotion

EMPATHY - The most powerful fundraising emotion

We know intuitively that if the guests at your gala feel empathy for the people or animals your nonprofit serves, then they are more likely to donate money to your cause.

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No Beg-a-thons

No Beg-a-thons

You never want your live auction to turn into a beg-a-thon, where your auctioneer is on the stage begging futilely for people to bid. It is shockingly easy for this to happen, and

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Aim your Matching Dollars at a particular Level of your paddle raiser

Aim your Matching Dollars at a particular Level of your paddle raiser

If you’ve landed a “Matching Gift” for your paddle raiser (aka fund-a-need), give yourself a huge pat on the back!

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Your Donors Want a

Your Donors Want a "Transaction"

Years ago, when I first learned what a paddle raiser (aka fund-a-need) was, I didn’t get it.

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The Fear of Asking for Money

The Fear of Asking for Money

When we make a request for financial support, it makes us feel weak, needy and annoying. We feel that we’re putting our friends on the spot..

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Do you want a fast-talking auctioneer or an auctioneer who speaks at a normal pace?

Do you want a fast-talking auctioneer or an auctioneer who speaks at a normal pace?

The first thing we’ll tell about this topic is this -- WE ARE BIASED!

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    Helpful Resources

    Experts Share their Fundraising Secrets
    Experts Share their Fundraising Secrets
    Read
    26 Steps to Your Best Live Auction
    26 Steps to Your Best Live Auction
    Read
    Record-Breaking Paddle Raiser Guide
    Record-Breaking Paddle Raiser Guide
    Read
    Crank Up the Volume Silent Auction Guide
    Crank Up the Volume Silent Auction Guide
    Read

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    Fundraising Success isn't an accident. It's a series of deliberate decisions​.

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